5 Myths about Influencer Outreach and the Realities Explained

July 20, 2016 by Ross Lauder 2 comments

The power of influencer outreach is growing so much that it has become an important part of many digital marketing agency strategies. With a Nielsen report saying that 92% of consumers trust and are influenced by peer recommendations, which is essentially what influencers are giving, it is of little surprise. But with the growing phenomenon, there are growing myths and misunderstandings, not only about influencers and bloggers themselves, but about what they do.

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Reinvigorate your Digital Marketing with Influencer Outreach

July 13, 2016 by Ross Lauder 0 comments

Content marketing gone off the boil?

No matter how great your digital content is, it is only natural that at some stage it will plateau. Every aspect of your marketing strategy might be optimised, but working with the same brand, trying to get the same message out to the same target market, can result in your efforts becoming a little tired. You need fresh blood. This is when you need to take a new approach and incorporate influencer outreach into your plan.

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Getting your Startup off the ground with Influencers

April 05, 2016 by Ross Lauder 15 comments

Who matters most and how do you reach out to them?

Odds are that if you’ve ever been involved with a startup you have probably asked yourself the question; how is this ever going to work? So you also know there is close to nothing you wouldn’t do to get your startup up and running. The age-old problem for startups is that each business is different and every market place is always changing, which means there is no clear blueprint to success. But what if I told you there is a sure fire way to getting ahead? And it’s not even going to burn through

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Filed Under: Influencer outreach

50 great oil and gas blogs - an Inkybee case study

December 09, 2014 by Hugh Anderson 3 comments

 

The list of great oil and gas blogs on the Delphian Ballistics blog
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Filed Under: Inkybee features, Blog lists

A Special Deal for Independent PR Pro's

September 14, 2014 by Hugh Anderson 1 Comment comments

At Inkybee we've always championed the needs of smaller, independent agencies. Last month we formally took that a step further by announcing a partnership with Solo PR Pro, an organisation that provides heaps of helpful resources for independent communications consultants.

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Blogger outreach done the right way

June 26, 2014 by Inkybee 2 comments

Blogger outreach often receives bad press due to the bad practices of those doing it.

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Inkybee: The new Toolbox for Influencer Research and Outreach

June 10, 2014 by Hugh Anderson 7 comments

What do digital marketing pro's want?

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Filed Under: Inkybee features

How to find the best blogs on the Internet

May 14, 2014 by Hugh Anderson 7 comments

Credit: vonnypony / photocase.com
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Filed Under: Inkybee features

10 Top Tips for How to Pitch a Blogger Effectively

March 20, 2014 by Hugh Anderson 8 comments

I'll be up front about this, Inkybee crossed a line this week: where they're publicly available, we're now showing the email addresses of bloggers to Inkybee users.

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Filed Under: Inkybee features

How Blogger Outreach and Content Curation keep your Content Marketing Strategy Running

December 12, 2013 by Hugh Anderson 3 comments


Photo credit: Ed Yourdon / Foter.com / CC BY-SA

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